GFK

Computer software featuring electronic databases in the fields of market research, media research, advertising research, business research, retail marketing and sales information, consumer purchase and behaviour research, media audience measurement, media ratings and business and brand consulting, all in downloadable form or recorded on computer media; computer programs used to manage and analyze and prepare reports containing the aforesaid information, all in downloadable form or recorded on computer media for computer as well as computer software programs, database management programs and the respective user's manuals sold together as a unit to create, access, view, review, manipulate, categorize, analyze, format, and prepare and print reports from data and information in all the aforesaid databases, all in downloadable form or recorded on computer media

Market research services; media research services, namely, analysis of consumer viewing and listening habits of persons who receive programming content being measured by a variety of means; advertising research services; business research services, namely, survey of market research data as well as statistical analysis of data files for market research and advertising for data-mining purposes; providing marketing information services for retailers; consumer purchase and behavior research services in the context of market and sales research; market research in the nature of media audience measurement services; market analysis for media rating services; business consulting services; brand consulting services in the context of image consultancy for companies; analyzing and evaluating data obtained by conducting business research surveys, polling; opinion studies, studies, analysis and evaluations, and on line survey panels for market and opinion research; conducting market studies on population and product trends and preparing and providing reports thereon; arranging of commercial and business contacts by planning and conducting business meetings; organizing and conducting business meetings for business and advertising purposes on the topics of market research, media research, advertising research, business research, retail marketing and sales information, consumer purchase and behavior research, media audience measurement, media ratings and business and brand consulting

Leasing of access time to databases, namely, providing access to databases used for creating, accessing, updating, downloading, viewing and processing information and preparing reports from computer databases

Rental of database software used for creating, accessing, updating, downloading, viewing and processing information and preparing reports from computer databases