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Providing online non-downloadable software for matching users to apparel and footwear based on body and product information, heuristics, and past clothing selections; software as a service (SaaS) featuring software for use in managing data and information in the field of body measurements, clothing and footwear selections and clothing and footwear related heuristic data, for use in the field of selling clothes and footwear; providing online non-downloadable software for use in managing data and information in the field of body measurements, clothing and footwear selections and clothing and footwear related heuristic data, for use in the field of selling clothes and footwear