GEOPATH

Multimedia files, audio material, and video material featuring maps and maps of areas showing location of out of home media and information regarding those media; digital media, namely, downloadable audio and video recordings featuring out of home media auditing, marketing, media research, media ratings, advertising, media rating services, demographic research, and media and marketing measurement information and analyses; electronic publications, namely, business to business magazines, newspapers, periodicals, audiovisual presentations, reports, and directories featuring media auditing, marketing, media research, media ratings, advertising, media rating services, demographic research, and media and marketing measurement information recorded on computer media; downloadable electronic publications, namely, business to business magazines, newspapers, periodicals, audiovisual presentations, reports, and directories in the field of media auditing, marketing, media research, media ratings, advertising, media rating services, demographic research, and media and marketing measurement information; downloadable electronic databases in the fields of out of home media auditing, advertising, marketing, business, media and market research, and demographic information; downloadable database management software for creating, accessing, updating, downloading, viewing and manipulating information; downloadable electronic reports in the fields of out of home media auditing, market research relating to consumer demographics, segmentation and targeting information, and marketing; electronic databases in the fields of advertising and marketing research, market research, and corporate and business information, and containing information regarding the audit of out of home media, product manufacturers and distributors, retail stores, mass merchandisers, wholesale clubs, supercenters, dollar stores, chain drug stores, department stores, specialty retailers, military buying centers, and other alternate channel retailers, films and television programming, media rating information, radio airplay, book sales, music sales, video sales, new movie listings and media research, sales and profit information, retail and on-premises business locations, demographic information, and advertising, promotion, trade and marketing planning recorded on computer media; downloadable computer software used to manage, analyze and prepare reports in the field of advertising and marketing research; downloadable database management software used to create, access, view, review, manipulate, categorize, analyze, format, and prepare and print reports from computer databases, in the fields of out of home media auditing, market research relating to consumer demographics, segmentation and targeting information, and marketing and manuals sold therewith as a unit; computer software for use in collecting, analyzing, and producing reports regarding information about the audit of out of home media and user manuals sold as a unit there with; computer software for planning and scheduling advertising and marketing; computer software for planning advertising and determining and estimating media and marketing plan effectiveness and for measuring consumer responsiveness to advertising; computer software for finding matches between product advertisements, the budget allocated for advertising the individual products, and probable buying habits of an expected viewing audience of television programming; and downloadable electronic publications, namely, business to business magazines, newspapers, periodicals, audiovisual presentations, reports, and directories in the field of home media auditing, marketing, media research, media ratings, advertising, media rating services, demographic research, and media and marketing measurement information and analyses; electronic publications, namely, business to business magazines, newspapers, periodicals, audiovisual presentations, reports, and directories in the field of home media auditing, marketing, media research, media ratings, advertising, media rating services, demographic research, and media and marketing measurement information and analyses recorded on computer media