GENIUS SPORTS

Downloadable computer software for processing sports data; downloadable computer software for searching sports data; downloadable computer software for sports data collection; downloadable computer software for sports data input; downloadable computer software for generating sports data feeds; downloadable computer software for database management; downloadable computer software for data analysis; downloadable computer software for distribution of sports data including score data; downloadable computer software for managing website content for third parties; downloadable computer software for mathematical modelling of sporting events, outcomes and betting markets; downloadable computer software for betting market monitoring and analysis; downloadable computer software for monitoring and analysing sporting events and outcomes; downloadable computer software for auditing betting markets; downloadable computer software for setting betting limits; downloadable computer software for managing risk liability and auditing risk, namely, analyzing sports-related statistics and data for betting; downloadable computer software for managing advertising, promotional and marketing content; downloadable computer software for generating advertising content; downloadable computer software for searching, collection, collation, analysis, generation and distribution of betting odds; downloadable computer software related to betting transactions, namely software that analyzes data, statistics, and other information used to make betting decisions; downloadable computer software to facilitate management of betting transactions, including placing bets and setting odds; downloadable computer software for presentation, rendering and display of sports data; downloadable computer software for generating augmented and virtual reality experiences, namely partaking in and attending sporting events; downloadable computer software for producing digital animations; downloadable computer software for tracking, monitoring and analysing movement of people; downloadable computer software for tracking, monitoring and analysing movement of objects; downloadable computer software for utilizing and enabling machine learning, namely, analysis of data points in sporting events; downloadable computer software utilizing neural networks for analysis of data points in sporting events; downloadable computer software for organizing, managing, scheduling and broadcasting events; downloadable computer game programs; downloadable computer games software; downloadable computer software for data capture, manipulation, transfer, transmission and distribution; downloadable computer software for capture, manipulation, transfer, transmission and distribution of audio and video content; downloadable computer software for creating, generating, editing, optimising, and automating audio and video content; downloadable computer software for providing data feeds; downloadable computer software for statistical analysis; downloadable computer software for trading bets and setting betting odds; downloadable computer software for creating visualizations, namely, software for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes; downloadable computer software for player registration and profiling, namely, software to input player and team registration data and analysis and organization thereof; downloadable computer software for technically manipulating score data, namely, software that analyzes data and modifies it; downloadable computer software for data and identity verification; computer hardware; electronic digital devices for tracking the position of players and sporting objects, monitoring live plays and analyzing data; media players; electronic digital scoreboards in arenas and stadiums; downloadable digital tracking mobile application software that tracks players and sporting objects, monitors live plays and analyzes data; downloadable mobile application software for computing devices, including, handheld devices, in the nature of digital scoreboards for tracking scores, players, plays, and data; downloadable computer game programs; computer hardware for capturing sports and betting data; computer hardware for encoding and encrypting sports and betting data; data storage hardware for storing electronic data; downloadable image files containing betting slips; downloadable audio and video recordings in the fields of sports, media and betting, namely, audio and video recordings of sporting events game highlights, and game clips; downloadable mobile applications for computers and handheld devices for mathematical calculating; electronic downloadable publications, namely, newsletters, journals, manuals, blogs, brochures, and periodicals in the fields of sports, media, and marketing; all of the aforementioned goods limited to the sports, betting, and media industries

Advertising, marketing, promotional and publicity services; affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; design and production of advertising content for websites of others for advertising, marketing, promotional and publicity purposes; advertising, marketing and promotional campaign management services; advising and consulting services in the field of social media, advertising, promotion and marketing; search engine optimisation for sales promotion; business consulting services, namely, advising and consulting services in the field of statistical analysis for business, betting, marketing, media, games, and sports; business consulting services, namely, advising and consulting services in the field of data analysis services for business, betting, marketing, media, games, and sports; business services, namely, data processing services; data searching services, namely, searching for data in computer files and on the internet for others in the fields of sports, betting, marketing and media; computer data entry services in the fields of sports, betting, marketing and media; data auditing services, namely review, analysis, preparation, organization and presentation of data in the fields of sports, betting, marketing and media; computerized data verification services, namely, analyzing and verifying statistical data in the fields of sports, betting, marketing and media; business data analysis services, namely, collation of statistical and historical data in the fields of sports, betting, marketing and media; collection of information, namely statistical data in the fields of sports, betting, marketing and media; electronic data collection services for business purposes, namely, collection of data in the fields of sports, betting, marketing and media; business data acquisition services for business purposes, namely, data acquisition in the fields of sports, betting, marketing and media; data capture and data input processing services, namely, the capturing and inputting of data in the fields of sports, betting, marketing and media; systemization and processing of data in the fields of sports, betting, marketing and media in computer databases; creating, generating, editing, optimising, and automating audio and video content for advertising, marketing, promotional and publicity purposes [Applicant is open to moving this service to class 41]; database management services; business risk management consultation for others, namely, the analysis and consultation regarding risks and the identification of procedures to avoid or minimize negative financial impact, in the fields of sports, betting, marketing and media; information, advisory and consultancy services relating to the aforesaid services

Electronic financial trading services; monetisation services, namely administration of licensing; financial information, advisory and consultancy services relating to the aforesaid services

Data streaming services, namely, streaming of audio and video data; data transfer services, namely, transfer of sports, betting, marketing and media data via the internet; electronic messaging services, namely, sending and receiving messages relating to sports, betting, marketing and media via the internet; data transmission and distribution services, namely, transmission and distribution of sports, betting, marketing, and media data via the internet; data transmission and distribution services, namely, transmission and distribution of audio and video sports, betting, marketing, and media data via the internet; Provision of notifications relating to betting market irregularities; providing electronic message alerts relating to betting market irregularities via the Internet; information, advisory and consultancy services relating to the aforesaid services; all of the aforementioned services limited to the sports, media, betting, marketing and sports integrity industries

Gambling services, namely, sports integrity services, which are defined as the monitoring of betting markets and notifying market makers and official bodies regarding irregularities; sports betting services; sports betting services, namely, score analysis services for entertainment and fan engagement purposes, namely, the analysis of sports scores and statistics of and for betting markets; gambling services in the nature of facilitating online betting services; sports book management betting services for others, namely, the analysis of sports scores and statistics of and for betting markets and management of market makers, setting odds, and taking bets; animation production services; sports player and object tracking services, namely, tracking, monitoring, and analyzing live sports players and sporting objects; entertainment services in the nature of sports leagues being player registration and profiling services for entertainment purposes, namely, onboarding of player and team data and analysis of player and team profiles and game statistics; providing online, nondownloadable computer games, namely, quizzes and fantasy predication games in the field of sports; publishing of electronic publications, namely, creating publications in the fields of sports, marketing, media and betting, in particular, newsletters, journals, manuals, blogs, brochures and periodicals; providing online non-downloadable electronic publications in the nature of newsletters, journals, manuals, blogs, brochures, and periodicals in the fields of sports, marketing, media and betting; information, advisory and consultancy services relating to the aforesaid services; all of the aforesaid services limited to the sports, media, marketing betting and sports integrity industries

Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design, namely, user interface design services; computer software integration services, namely, integration of computer software into multiple systems and networks; graphic design services; technical risk management services, namely, technical risk management, assessment, and prevention of computer network and performance issues; web content management services for others, namely, management of website data and website content in the fields of sports, betting, marketing, and media for others; website hosting services; software as a service (SAAS) services featuring , non-downloadable software for processing sports data, searching sports data, collecting sports data, inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules, generating sports data feeds, managing databases, analyzing data, distributing sports data, managing website content for third parties, mathematical modelling of sporting events, outcomes, and betting markets, monitoring, analyzing, and auditing betting markets, setting betting limits, managing risk liability and auditing risk, namely, analyzing sports-related statistics for betting, monitoring and analyzing sporting events and outcomes, managing advertising, promotional and marketing content, generating advertising content, searching, collecting, collating, analyzing, generating and distributing betting odds, facilitating management of betting transactions, namely, placing bets and setting odds, presenting, rendering and displaying sports data, generating augmented and virtual reality experiences, namely, partaking in and attending sporting events, producing digital animations, monitoring and analyzing movement of people and objects using tracking data from embedded radio frequency identification (RFID) sensors, video, and optical scanners that monitor and follow players and sporting objects during live plays, implementing machine learning and neural networks, organizing, managing, scheduling and broadcasting events, playing computer games, capturing, manipulating, transferring, transmitting and distributing data, capturing, manipulating, transferring, transmitting and distributing audio and video content, analyzing statistics, trading bets and setting betting odds, creating visualizations, namely for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes, registering player and team information, namely, player and team names and statistics, creating profiles of players and teams using historical sports statistical data, manipulating score data, namely for analyzing data and modifying it, verifying data, verifying identity, all in the fields of sports, betting, marketing and media; rental of computer software for processing sports data, searching sports data, collecting sports data, inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules, generating sports data feeds, managing databases, analyzing data, distributing sports data, managing website content for third parties, mathematical modelling of sporting events, outcomes, and betting markets, monitoring, analyzing, and auditing betting markets, setting betting limits, managing risk liability and auditing risk, namely, analyzing sports-related statistics for betting, monitoring and analyzing sporting events and outcomes, managing advertising, promotional and marketing content, generating advertising content, searching, collecting, collating, analyzing, generating and distributing betting odds, facilitating management of betting transactions, namely, placing bets and setting odds, presenting, rendering and displaying sports data, generating augmented and virtual reality experiences, namely, partaking in and attending sporting events, producing digital animations, monitoring and analyzing movement of people and objects using tracking data from embedded radio frequency identification (RFID) sensors, video, and optical scanners that monitor and follow players and sporting objects during live plays, implementing machine learning and neural networks, organizing, managing, scheduling and broadcasting events, playing computer games, capturing, manipulating, transferring, transmitting and distributing data, capturing, manipulating, transferring, transmitting and distributing audio and video content, analyzing statistics, trading bets and setting betting odds, creating visualizations, namely for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes, registering player and team information, namely, player and team names and statistics, creating profiles of players and teams using historical sports statistical data, manipulating score data, namely analyzing data and modifying it, verifying data, verifying identity, all in the fields of sports, betting, marketing and media; data migration services, namely sports, betting, marketing and media data being transferred over the internet; data encryption services; mathematical modelling services, namely, designing and implementing mathematical models for others in the field of sports, media, marketing and betting for the purposes of predicting outcomes, automating data analysis, and tracking data; scientific services, namely, mathematical modelling services, namely, designing and implementing mathematical models for others in the field of sports, media, marketing and betting for the purposes of predicting outcomes, automating data analysis, and tracking data; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services