GBC·ISAOS GEOGRAPHICALLY-BASED COMMUNITY ISAOS

When taken in its entirety, the mark sought to be registered is suggestive of the services identified in the respective classes and is not merely descriptive. The Examining Attorney's dissection of the mark into its individual words, rather than considering the mark in its entirety is inappropriate. The mark sought to be registered ISAO STANDARDS ORGANIZATION fails to immediately convey to the reader the nature, characteristic or quality of the association services pertaining to cybersecurity, but is rather far more general in nature, and hence, is at best suggestive of the association services. Nothing in the mark sought to be registered conveys any meaning pertaining to the cybersecurity information disseminated as part of the association and educational services which are the subject of the current identification of services

Education services, namely, providing educational events in the nature of seminars, and conferences in the fields of cybersecurity technologies, cybersecurity awareness, cybersecurity incidents, cybersecurity threats, cybersecurity best practices, cybersecurity laws, and professional development in the fields of cybersecurity technologies