GAMIFYING PERSONALIZATION

Computer application software, including software for electronic devices, portable electronic devices, mobile and cellular phones, smart phones, tablet computers, handheld computers, electronic book readers, portable electronic devices, computers, set-top boxes, cable boxes, interactive televisions and game consoles, namely, for enabling consumer users to self-define online profiles and accounts for purposes of facilitating the receipt of relevant online and mobile advertising and promotional content and information; downloadable software in the nature of computer software and mobile application for facilitating the receipt of relevant online and mobile advertising and promotional content and information; computer software, namely, software for electronic devices, portable electronic devices, mobile and cellular phones, smart phones, tablet computers, handheld computers, electronic book readers, portable electronic devices, computers, set-top boxes, cable boxes, interactive televisions and game consoles for enabling users to view, categorize, search, rate, share, sort, and rank web-based content on popularity, relevance, and personal preference; computer software to track user activity, measure and test user affinity for material and content, and capture and report on data submitted by users, all for purposes of creating a user profile based on user data and/or creating aggregate consumer information for desired demographic/interest categories