Computer software to track, log and analyze video game user behaviour; computer software for the collection and aggregation of video game user behavioural data; computer software for placing and monitoring third party advertising, sponsorships and product placement in video games; computer software optimizing video game performance and mechanics; Video game publishing; computer services, namely, providing computer software and support services for the development of computer games, for optimization and analytics of internal and external game marketing, and for tracking the performance of computer games
Electrical and Scientific Apparatus