FRIEND OF THE SYSTEM
Mark Identification

FRIEND OF THE SYSTEM

Serial Number

78498188

Filing Date

Oct 12, 2004

Trademark by

ANDREW T. FRANZONE LLC

Classification Information

debit card products, namely debit cards with magnetic coding

Electrical and Scientific Apparatus

Administering rewards and incentive programs related to sports leagues, namely incentive programs which allow customers to receive coupons, credits, discounts, points-based rewards and cash-based rewards related to banking and investment products provided by the applicant or through other financial institutions; advertising services, namely providing links to the web sites of others and using television, radio and written media to feature sports leagues, financial services, and incentive programs which enable customers to receive coupons, credits, discounts, points-based rewards and cash-based rewards related to banking and investment products provided by the applicant or through other financial institutions; retail store services and online store services featuring sports-related products

Advertising and Business

financial services, namely providing links to the web sites of others which feature financial services and information about financial services; providing banking services, checking account services, cash management services, debit card services, investment brokerage services, asset management services and investment consultation services

Insurance and Financial