FRESH REWARDS

PROVIDING AN INCENTIVE REWARDS PROGRAM WHICH ENABLES A PURCHASER TO EARN REWARDS AND REDEEM THE REWARDS, TO PROMOTE THE SALE OF ARTIFICIAL, FRESH CUT AND DRIED FLOWERS, FLORAL BOUQUETS AND ARRANGEMENTS, PLANTS, TREES, GIFTS, GIFT BASKETS, GOURMET FOODS, POPCORN, PRODUCE, CANDY, CHOCOLATE, BAKERY ITEMS, HOME FURNISHINGS, HOME DECORATING ITEMS AND ACCESSORIES, KITCHENWARE AND ACCESSORIES, COLLECTIBLES, STATIONERY ITEMS AND ACCESSORIES, AROMATHERAPY GIFT BASKETS, CANDLES AND CANDLE ACCESSORIES, JEWELRY, WATCHES, GAMES, TOYS, PLUSH TOYS AND ANIMALS, BOOKS, PRERECORDED AUDIO AND VIDEOTAPES, CASSETTES AND DISKS, PICTURE FRAMES, PHOTO ALBUMS, AND GENERAL MERCHANDISE