FRENTING

Arranging of trading transactions, namely, providing websites allowing users to buy, sell, borrow, lend, and exchange physical goods and services with other users; providing evaluative feedback and ratings of users' goods and services, users' performance, delivery and overall transaction experience in connection therewith; advertising the goods and services of others; monitoring and tracking of transactions among users, namely, tracking user transactions that involve borrowing, lending, renting, buying, and selling goods and services among other users; business services, namely, providing an on-line searchable database regarding the purchase and sale of a wide variety of products and services of others; promoting public awareness of the need for environmentally responsible behavior in connection with effective utilization of another's physical property