FOUR CHINESE CHARACTERS, TRANSLITERATED AS "EMEI JIUJIA", WITH "EMEI" REFERRING TO "MOUNT EMEI", A CULTURALLY AND HISTORICALLY SIGNIFICANT MOUNTAIN IN SICHUAN, CHINA, AND "JIUJIA" TRANSLATING LITERALLY TO "LIQUOR HOUSE" BUT COMMONLY UNDERSTOOD AS "RESTAURANT" IN THE CONTEXT OF CHINESE CULTURE. THE COMBINED TERM SUGGESTS A RESTAURANT OR FOOD SERVICE ESTABLISHMENT INSPIRED BY MOUNT EMEI.