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OFFERING A SHOPPER REWARD PROGRAM FOR FREQUENT PURCHASERS; OFFERING A MEMBERS-ONLY DISCOUNT PROGRAM; MAIL ORDER, CATALOG, ONLINE RETAIL STORE SERVICES AND RETAIL STORE SERVICES IN THE FIELDS OF CLOTHING, HEADWEAR, FOOTWEAR, BELTS, HANDBAGS, BELTS, JEWELRY, AND PERSONAL ACCESSORIES FEATURING A FREQUENT PATRON PROGRAM; CONDUCTING CUSTOMER LOYALTY REWARD AND PROMOTIONAL INCENTIVE PROGRAMS