FOR THE CITY

Organizing and conducting college athletic and sporting events in the fields of basketball, football, hockey, tennis, volleyball, track and field, and baseball; entertainment services, namely, live performances of dramatic works and live musical performances; production of cheerleading, dance and spirit-related competitions and events and encouraging participation in the competitions and events by staging live pep rallies to encourage team spirit prior to sporting events; all of the foregoing relating to a university and/or to collegiate activities