Mark Identification

FOCUSED ON FIXED

Serial Number

78104401

Filing Date

Jan 23, 2002

Trademark by

REYNOLDS AND REYNOLDS HOLDINGS INC.

Classification Information

Computer e-commerce software that allows users to perform customer marketing and relationship management, namely, customer lead management, database marketing, creating and maintaining customer profiles, data mining and coordination and integration of auto dealership computer management systems with multiple customer contact points and third party service provider applications via a global computer network; computer software for managing and printing customized documents, including forms and point of sale coupons via global computer network in the automotive dealer industry

Electrical and Scientific Apparatus

Electronic automotive dealer service department management services for scheduling and dispatching auto repair orders to technicians via a global computer network; providing customer marketing and relationship management services, namely, coordination and integration of auto dealership computer management systems with multiple customer contact points and third party service provider applications, direct tele-services for sales and service; customer acquisition and retention programs, consisting of information management of customer profiles for one-to-one marketing campaigns, campaign management services, inventory data management for locating, pricing, availibity and ordering of automotive parts and services, disseminating electronic mailings to customers, web lead capture from leading on-line car-buying sites for campaign management programs, on-line data and financial service provider integration for customer database mining programs, and customizable sales and service process integration for better customer management programs via a global computer network; business management consultation services in the automotive industry and in the automotive after-market industry; marketing consultation services, namely, digital print management and marketing; business and marketing consultation services, namely, customer relationship management; service retention and sales prospecting marketing programs for automobile dealers; management consulting services in the field of employee retention; conducting customer incentive program for others, namely, a card that offers redeemable rewards, benefits, coupons and discounts by virtue of use; providing computer database in the field of automotive parts for cooperating automotive dealers

Advertising and Business

Electronic printing service for managing and printing customized forms and point of sale coupons via global computer network in the automotive dealer industry

Treatment of Materials

Educational services in the nature of Internet college featuring training for the sale of vehicles via the Internet; educational services, namely, providing sales training at automotive dealerships for the sale of vehicles via the Internet

Education and Entertainment

Computer services, namely, designing, implementing, and maintaining interactive websites for automotive dealerships; designing web-based showroom customer information centers for on-line automotive dealerships; providing data analysis consulting services for auto dealerships; designing and electronically generating business forms for others

Computer and Scientific