FLY GREENER

Promoting public and industry awareness of the importance of environmental sustainability and promoting sustainable air travel; promoting and raising public awareness about environmental sustainability issues and socially responsible initiatives in the field of airline travel; promotional services in the nature of promoting awareness on environmental issues, namely, sustainable travel and reducing the environmental impact of the airline industry; promoting public awareness by means of advertising programs to advocate and encourage sustainable consumption choices with respect to airline travel; providing consumers information about socially responsible and environmentally conscious airline travel services through websites and electronic media; business research services in the field of sustainable airline travel; business risk assessment services in the field of sustainable airline travel; market research and market analysis services in the field of sustainable airline travel; providing business information on the impact of travel from an environmental and social perspective; business evaluation services, namely, rating of industry and business in the travel sector as regards their environmental, social and economic qualities and impact for business purposes; promotional services in the nature of organization, operation, management and supervision of loyalty and incentive schemes and reward programs for customers to promote the sale of sustainable airline services; promotion and marketing of sustainable and environmentally conscious transportation, travel and airline services; promotional information and consumer advisory services provided to members and to subscribers of incentive loyalty schemes and travel reward programs regarding travel, account balances and transaction details thereof; promotional services provided by airlines in the nature of bonus programmes for air travellers, including membership privileges, loyalty recognition programmes, club membership and the supply of benefits in connection with sustainable transportation and travel; administration of promotional loyalty scheme and frequent user incentive scheme program services for customers; management, organization, operation and supervision of customer loyalty, incentive or promotional schemes; provision of membership rewarded bonus schemes which allow members to earn points to be redeemed for free, and/or discounted goods and/or travel services