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Software as a service (SAAS) services featuring software for improving Amazon Seller's rankings by providing them with a link (URL) to their product listing that (when used in marketing campaigns to send traffic (potential customers) from the advertisement they clicked on to the product listing on Amazon) helps the seller to gain insightful data regarding their marketing efforts (such as conversion rate and the source of the click), at the same time as aiding the seller to gain a better position in the Amazon search results for any keywords or keyword phrases they would like to target