Mark Identification

FIRST PASS

Serial Number

75774062

Filing Date

Aug 10, 1999

Trademark by

FIRST USA BANK N. A.

Classification Information

Microprocessor- and transponder-based payment devices, namely, chips or magnetically encoded strips for attachment to or incorporation with cards, key fobs, key tags and watches

Electrical and Scientific Apparatus

Promoting the use of microprocessor-and transponder-based payment devices through incentive award programs offered by merchants that reward customer loyalty and patronage by awarding coupons, discounts and purchase points

Advertising and Business

Financial services, namely, banking; credit, debit and stored value card services; and electronic processing and transaction services, namely, electronic cash, asset and liability-based, and credit, debit and stored value card transactions and financial and account information provided by electronic means, all via microprocessor-and transponder-based payment devices

Insurance and Financial