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Promoting public interest in shopping at retail shopping venues; providing a website that displays information promoting public interest in retail shopping venues; arranging and conducting special events for business purposes to promote public interest in shopping at retail shopping venues; advertising, marketing, and promotion services in the field of retail shopping venues; promoting the goods and services of others by means of sponsorship relationships and strategic alliances; advertising and marketing services in the nature of paid and owned media; advertising and marketing services provided by means of social media