FI FINANCIAL

Software as a service (SaaS) services featuring Application Programming Interface (API) software to facilitate the partnering of prospective borrowers with appropriate lenders, namely, for enabling financial and insurance product and service providers to evaluate the risk of lending to and potential revenue generated from lending to a given borrower for the purpose of identifying, presenting, and recommending financial and insurance products and services to consumers based on consumer information, for enabling financial and insurance product and services providers to evaluate the risk of lending to and potential revenue generated from lending to a given borrower by analyzing consumer trends in selection of financial and insurance products and services offers by consumers, and for facilitating the exchange of information concerning financial and insurance products and services between consumers and financial and insurance products and service providers for the purpose of partnering lenders with borrowers