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Series of publications, namely, books on topics of creative and inventive thinking; printed instructional, educational and teaching materials in the field of product research and development; series of non-fiction books in the field of general business and personal skills; brochures about general business and personal skills; direct mail publications, namely pamphlets and leaflets relating to general business and personal skills; general feature magazines; newspapers and newsletters for general circulation; comic strips; greeting cards; index cards; blank note cards; announcement cards