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Computer software for use by e-commerce retailers to implement, customize and manage loyalty programs; application programming interface (API) software to enable e-commerce retailers to integrate customized loyalty programs into e-commerce sales, management and customer relationship management (CRM) software platforms; software for use by e-commerce retailers to create loyalty program websites for permitting customers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network; software for use by customers of e-commerce retailers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network; software that tracks and stores user data and inserts that data and other data into machine learning algorithms that enable the computer program to personalize the customer's loyalty program benefits with different points, rewards, promotions, offers, rewards earning multipliers, rewards and promotion tiers, and promotional emails; software that collects and analyzes customer preference, purchase, and behavioral data to help retailers and other companies to understand their customers, their customers' shopping habits, and the value of the customers to the business

Online non-downloadable software for use by e-commerce retailers to implement, customize and manage loyalty programs; online non-downloadable software for enabling e-commerce retailers to integrate customized loyalty programs into e-commerce sales, management and customer relationship management (CRM) software platforms; online non-downloadable software for use by e-commerce retailers to create loyalty program websites for permitting customers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network; design, creation, hosting and maintenance of internet sites for third parties; online non-downloadable software for use by customers of e-commerce retailers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network; online non-downloadable software that tracks and stores user data and inserts that data and other data into machine learning algorithms that enable the computer program to personalize the customer's loyalty program benefits with different points, rewards, promotions, offers, rewards earning multipliers, rewards and promotion tiers, and promotional emails; online non-downloadable software that collects and analyzes customer preference, purchase, and behavioral data to help retailers and other companies to understand their customers, their customers' shopping habits, and the value of the customers to the business