FANS FIRST

Business services, namely, a customer benefits program in the nature of a loyalty, affinity or incentive awards program for commercial, promotional and/or advertising purposes; administration of a consumer loyalty and affinity program to promote motorsports racing, motorsports exhibitions, and entertainment and sporting events; customer loyalty and incentive reward services and customer club services for commercial, promotional and/or advertising purposes in the fields of motorsports racing, motorsports exhibitions, and entertainment and sporting events; customer loyalty and affinity programs providing discounted or preferential access to and enhancements for events, experiences and services in the field of motorsports racing, motorsports exhibitions, and entertainment and sporting events

Entertainment services in the nature of organizing and conducting motor vehicle races and exhibitions