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Mobile application service provider, featuring application programming interface (API) software for allowing data retrieval, customizable customer identification, upload, access, management, tracking, and analyzing of user fitness, health and wellness goals and statistics and data; Providing temporary use of online non-downloadable software that enables users to display, aggregate, analyze and organize data and information in the fields of health, wellness, fitness, physical activity, weight management, sleep, and nutrition, to increase motivation or foster competition; Software as a service (SAAS) services featuring software for use in designing, creating and analyzing data, metrics and reports in the areas of health, fitness, sleep, nutrition and wellness