EZ REWARDS

Computer hardware, namely computers, and point-of-sale terminals used to generate, maintain and administer a database of customer accounts that include points awarded to customers for a customer transaction recorded, points redeemed by customers for benefits such as discounts on products or services, free products or services, prizes, or other benefits as determined by the retailer or wholesaler, and marketing information, such as customer demographics, customer purchasing habits and customer transaction data, and used to develop organized coherent reports showing the information contained in the customer accounts

Customer identification cards containing a customer's personal user identification

Administration of incentive award programs to promote the sale of products and services of others; business research and management services