Mark Identification

EXTENSIBLE TIMESHIFTING ARCHITECTURE

Serial Number

75526822

Filing Date

Jul 28, 1998

Trademark by

TIVO INC.

Classification Information

Computer hardware, computer software for use in connection with personalized, interactive television programming, computer peripherals for personalized, interactive television programming, televisions; television peripheral remote controls, and controls, namely, video game interactive remote control and accompanying manuals sold as a unit

Electrical and Scientific Apparatus

Promoting the sale of goods and services of others through the distribution of on-line promotional material and promotional contests

Advertising and Business

Subscription television services; transmission of cable television and interactive audio and video services; and cable television transmission of personalized and interactive television programming

Telecommunications

Entertainment services, namely, personalized and interactive entertainment services in the nature of providing personalized television programming, and interactive television programming and games, and entertainment information, namely, an on-line guide to personalized and interactive television programming

Education and Entertainment