EXPERIENCE MAESTRO

Downloadable software application programs for use by cruise passengers on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, enabling digital interaction for use in booking cruises, making reservations for shipboard dining, entertainment, theater, movies, beauty and spa services and tours, making reservations for shoreside dining, entertainment, transportation and tours, confirming and checking in for booked cruise, communicating with cruise passengers and crew on booked cruise, permitting access to booked cruise ship and stateroom, allowing payment for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations, identifying cruise port destinations; Downloadable computer application software for mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling users to design virtual personas for interaction with shipboard digital locations; Downloadable virtual reality software for use in booking cruises, making reservations for shipboard dining, entertainment, theater, movies, beauty and spa services and tours, making reservations for shoreside dining, entertainment, transportation and tours, confirming and checking in for booked cruise, communicating with cruise passengers and crew on booked cruise, permitting access to booked cruise ship and stateroom, allowing payment for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations, identifying cruise port destinations; Downloadable Software application programs for use by cruise ship employees, officers, crew and service personnel on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling digital interaction for purposes of servicing cruise passengers, maintaining work schedules, job training and certification, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers, facilitation of customer relationship management and permitting access to designated shipboard rooms and areas; Downloadable computer game software for gambling machines; Downloadable electronic and interactive game software; Magnetically encoded charge card and key cards that may be worn by cruise passengers independently or embedded within wearable accessories, namely, clips, pendants, bands, and bracelets, which identifies a cruise ship, voyage date, shipboard safety assembly station and enables digital interaction with shipboard locations based on communication with a digital device; excluding from all of the foregoing general purpose payment cards, general purpose payment software applications, and general purpose payment processing devices

Gaming machines, namely, devices which accept a wager; video gaming consoles for gambling; gambling machines

Arranging personal appearances by persons working in the field of cruise transportation and activities, gaming, food preparation, tours, cruise destinations, cruise ship construction and cruise itineraries; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for cruise lines; Providing television shopping services in the field of cruise transportation and services, general merchandise, cruise selection and booking

Broadcast of television programs by satellite and digitally in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor and cruise tours and destinations and cruise ship news information; Broadcasting of ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; Streaming of ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of web-based applications, mobile phone applications and computer networks; Internet access provider services; internet service provider services

Making reservations and bookings for shoreside transportation; Making transportation reservations and bookings for cruises, cruise destination visits and tours, and cruise transportation related to shipboard weddings and honeymoons; Transportation services, namely, baggage transportation from home or airport to cruise port, baggage check-in services for cruise departure and baggage transportation from cruise port to home or airport; Transportation reservation services

Entertainment services in the nature of an on-going reality television series; providing information about a television series via an on-line global computer network; Educational and entertainment services, namely, producing and scheduling ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; Entertainment services, namely, producing television programs in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information made available by television, cable and streaming on the Internet; Entertainment services, namely, contest and incentive award programs designed to reward cruise passengers who submit the greatest number of pre-arrival and pre-departure information, reservations and orders via specified mobile or computer software applications; Entertainment services, namely, casino services, organizing and conducting stage shows, nightclub shows, contests, dances and parties; Night clubs; Photography services; Providing temporary use of non-downloadable software application programs for gambling and gaming; Providing online non-downloadable computer game software for gambling machines; Providing online non-downloadable electronic and interactive game software

Providing temporary use of non-downloadable software application programs for use by cruise passengers and accessible on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, enabling digital interaction for use in booking cruises, making reservations for shipboard dining, entertainment, theater, movies, beauty and spa services and tours, making reservations for shoreside dining, entertainment, transportation and tours, confirming and checking in for booked cruise, communicating with cruise passengers and crew on booked cruise, permitting access to booked cruise ship and stateroom, allowing payment for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations, identifying cruise port destinations; Providing temporary use of non-downloadable computer application software for mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling users to design virtual personas for interaction with shipboard digital locations; Providing temporary use of non-downloadable software application programs for use by cruise ship employees, officers, crew and service personnel and accessible on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling digital interaction for purposes of servicing cruise passengers, maintaining work schedules, job training and certification, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers, facilitating of customer relationship management and permitting access to designated shipboard rooms and areas; excluding from all of the foregoing general purpose payment software applications

Making reservations for shipboard and land-based activities and amenities, namely, restaurant and hotel reservations, for others; Making reservations and bookings for shipboard restaurants for others; Making reservations and bookings for hotel accommodations for others; Bar and cocktail lounge services; Restaurant services

Making reservations for shipboard and land-based activities and amenities, namely, spa and beauty salon services, for others; Making reservations and bookings for others for health, physical, cosmetic and beauty treatments at health spas; Health spa services, namely, body and skin care services; beauty salon services