EVERYDAY VALUES GOLD

ADMINISTRATION OF A DISCOUNT CONSUMER MEMBERSHIP PROGRAM FOR ENABLING PARTICIPANTS TO OBTAIN DISCOUNTS, SAVINGS AND REBATES ON CONSUMER MERCHANDISE, FOOD AND DINING, TRAVEL AND LODGING GIFTS, HEALTHCARE SERVICES AND PRODUCTS, FITNESS AND EXERCISE PRODUCTS AND SERVICES, PERSONAL FINANCE PRODUCTS AND SERVICES, MAGAZINES AND NEWSPAPERS, HOME IMPROVEMENT PRODUCTS AND SERVICES, GASOLINE AND OTHER AUTOMOTIVE PRODUCTS AND SERVICES, AND MOVIES, RECREATION AND OTHER LEISURE AND ENTERTAINMENT ACTIVITIES THROUGH USE OF A DISCOUNT MEMBERSHIP CARD, PROVIDING ON-LINE CONSUMER PRODUCT GUIDES, REVIEWS AND COMPARISONS; PROVIDING CONSUMER HOTLINE SERVICES FOR PRODUCT QUESTIONS AND COMPARISONS