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Downloadable augmented reality software for handheld devices to initiate display of visual content, including video and photos, and to volitionally navigate optional call to action menus for calling, emailing or browsing external links; Downloadable augmented reality software for scanning advertisements; Downloadable augmented reality software for digital marketing; Downloadable marketing augmented reality software; Downloadable augmented reality software for viewing advertisements; Downloadable augmented reality software for viewing trademarks; Downloadable augmented reality software for viewing brands; Downloadable augmented reality software for brand development; Downloadable augmented reality software for storytelling; Downloadable augmented reality software for viewing animations and videos; Downloadable augmented reality software for scanning two dimensional print; Downloadable augmented reality software for scanning three dimensional objects and scenes, Downloadable augmented reality software for viewing three dimensional objects and buildings