ETS
Mark Identification

ETS

Serial Number

77711434

Filing Date

Apr 10, 2009

Registration Date

May 25, 2010

Trademark by

EDUCATIONAL TESTING SERVICE

Active Trademark

Classification Information

Audio and video recordings, pre-recorded computer programs and computer programs downloadable from a global computer network, all used for preparing for and practicing standardized tests of literacy, basic academic skills, academic achievement and aptitude, language proficiency and for use in researching graduate school programs and preparing for graduate school admissions examinations and educational and professional testing and assessment of skills, abilities, learning and achievement; Downloadable electronic publications in the nature of informational booklets, pamphlets and brochures in the field of test preparation, education, educational research and standardized testing; Interactive computer software to assist in curriculum development, curriculum management and the development of instructional programs for teachers, schools, school districts and educational service regions; Database management software for the management of K-12 academic assessment tools, for test scoring, test score reporting, and evaluation of instructional programs, all designed to meet established state educational standards; Downloadable electronic publications, namely, books, booklets, newsletters and score reports in the field of test preparation, test information and test scoring for teacher licensure and teacher certification

Electrical and Scientific Apparatus

Paper goods and printed matter, namely, printed test forms and test booklets, booklets, books, newsletters, printed certificates, manuals, guides, pamphlets, posters, rosters, printed reports, vouchers, summaries and papers pertaining to test preparation, educational and professional testing and assessment of skills, abilities, learning and achievement; books and booklets used for preparing for and practicing standardized tests of literacy, basic academic skills, academic achievement, aptitude, language proficiency and for use in researching graduate school programs and preparing for graduate school admissions examinations; Printed tests in the field of teacher licensure and teacher certification; Printed publications, namely, books, booklets, study guides, and instructional manuals in the field of test preparation, test administration and test scoring for a series of examinations for teacher licensure and teacher certification

Paper Goods and Printed Matter

On-line retail store services featuring educational materials; Consultation in the field of professional assessment for purposes of improving professional competency

Advertising and Business

Developing, administering and evaluating educational scholarship programs

Insurance and Financial

Creating, administering, scoring and reporting a paper-based, computer-based and Internet-based language proficiency test; creating, administering and scoring tests of academic skills, abilities and learning; administering educational tests to measure information and communication technology proficiency; preparing, administering, scoring and reporting a series of graduate school admissions examinations; Test development, test administration and test scoring services for a series of examinations for teacher licensure and teacher certification; conducting seminars, webinars and workshops in the field of test preparation, teacher licensure and teacher certification; consultation in the fields of educational testing and assessment; providing information about testing, namely, in the field of education; organizing forums and conducting training workshops and seminars on graduate schools and graduate school admissions examinations; providing graduate school information by computer for students and educational institutions; professional development workshops in the field of language instruction and learning and language proficiency test preparation; providing training programs, educational conferences, workshops, courses, and seminars in the fields of education reform, curriculum development and enrichment; Educational consulting and training services in the field of educational practices that assist teachers and administrators in evaluating collected student performance data and designing and implementing standards-based instruction based thereon to improve academic achievement; Educational services, namely, curriculum and instruction design and implementation services; analysis and assessment of educational curriculum; training and consultation services in the field of elementary, middle and high school education; assessment and evaluation of student achievement, proficiency and skill level based on established state educational standards; development of research-based diagnostic tools, namely, printed materials, to assist schools and school districts evaluate their curriculum and instructional programs to ensure all students meet established state educational standards. conducting research and studies with respect to educational testing and test theory; providing an online database featuring graduate school information and guidance for students and educational institutions; and providing graduate school guidance, assessment and placement services; Providing recognition and incentives by the way of awards to demonstrate excellence in the field of teaching; Providing an interactive website providing educators, parents and students with information and counseling about standardized tests and K-12 education; providing weblinks to informational sites of others regarding educational issues; Publication of booklets, leaflets and brochures regarding K-12 education and standardized testing; providing written text editing delivered via the Internet; Providing an on-line searchable database featuring educational research and validity studies in the field of educational achievement, aptitude and assessment; Preparing and administering of a standardized Internet-based language proficiency test

Education and Entertainment

Providing temporary use of non-downloadable on-line software for an Internet-based language proficiency test; Providing use of non-downloadable on-line software for providing essay scoring and writing skills evaluations to students and teachers via the Internet; providing temporary use of non-downloadable on-line software for the administration of a series of examinations for teacher licensure and teacher certification; development of research-based diagnostic tools, namely, computer software, to assist schools and school districts evaluate their curriculum and instructional programs to ensure all students meet established state educational standards; Conducting research and validity studies in the field of educational achievement, aptitude and assessment

Computer and Scientific