EQUINOX
Mark Identification

EQUINOX

Serial Number

98246813

Filing Date

Oct 30, 2023

Trademark by

EQUINOX HOLDINGS INC.

Classification Information

Downloadable video recordings related to fitness and authenticated by NFTs; downloadable files containing goods authenticated by NFTs; downloadable virtual goods, namely, non-fungible tokens and digital tokens; downloadable software for creating, buying, selling, trading, sending, receiving, transmitting and using crypto currency, non-fungible tokens and digital tokens; digital media, namely, digital collectibles, digital tokens, non-fungible tokens (NFTs), and digital art; downloadable virtual reality games featuring fitness in a virtual world; virtual and digital interactive representations of consumer goods for use in virtual experiences and the metaverse, namely, downloadable general consumer merchandise, clothing, footwear, headwear, fitness equipment, accessories, luxury goods, and branded merchandise; downloadable applications for allowing users inside virtual worlds, video games, and the metaverse to communicate with each other, play games, take photographs, engage in other virtual experiences, travel and utilize virtual goods and items; downloadable applications for use as a pass to enter both virtual and in-person events; downloadable software for providing virtual exercise and access to virtual fitness centers and events; downloadable loyalty cards, incentive cards, reward cards that may be redeemed for or used towards the purchase of virtual fitness services in the virtual and real world; downloadable software for use with digital currency, crypto currency and virtual currency; downloadable mobile application for viewing, accessing, and facilitating payment for fitness services

Electrical and Scientific Apparatus

Providing an online marketplace using blockchain technology for buyers and sellers of goods authenticated by non-fungible tokens; providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (NFTs) for on-line purchase of a company's goods and services; providing customer loyalty incentive award programs for customers through issuance and redemption processing of tokens, namely, loyalty points for on-line purchase of a company's goods and services; promoting services of others by means of a loyalty rewards program; providing incentive award programs for customers and employees through the issuance of digital tokens for the purpose of promoting and rewarding customer loyalty; organizing, arranging, and conducting virtual social events in the field of exercise, fitness, wellness, travel and personal development; provision of an online marketplace for buyers, sellers and traders of virtual and digital assets, artwork, collectibles, and non-fungible tokens; online retail store services rendered in a virtual environment featuring virtual goods, namely, general consumer merchandise, clothing, footwear, headwear, fitness equipment, accessories, luxury goods, and branded merchandise; online retail services featuring virtual goods; providing a website featuring an online marketplace for buying, selling and trading virtual goods with other users; administration of incentive awards programs through issuance and processing of loyalty points for goods and services in the virtual and real world

Advertising and Business

Providing customer loyalty incentive award programs for customers through issuance and redemption processing of tokens, namely, loyalty points for on-line purchase of a company's goods and services Issue and redemption of tokens for customer loyalty programs; financial brokerage services, namely, brokering the purchase and sale of downloadable virtual goods and crypto-collectibles, authenticated by digital tokens, namely, non-fungible tokens; financial exchange of virtual currency; electronic transfer of virtual currencies; financial services, namely, providing a virtual currency for use by members of an on-line community via a global computer network; financial services, namely, providing online, non-downloadable virtual in-game currency for use by members of an online community via a global computer network

Insurance and Financial

Entertainment services, namely, providing online, non-downloadable digital collectibles, and virtual goods being clothing and membership cards for use in digital environments created for entertainment purposes; virtual exercise and physical fitness training services; providing online virtual worlds for participating in exercise, fitness classes and training; providing online augmented reality exercise, fitness and wellness programming; providing online augmented reality travel experiences; hosting exercise, fitness and wellness events and classes in the metaverse; entertainment services, namely, providing virtual environments in which users can engage in exercise and physical fitness activities; entertainment services, namely, production and distribution of television and audio visual programs and in the fields of exercise, fitness, wellness, travel and personal development for distribution within the metaverse and virtual worlds; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; providing virtual workshops and seminars in the fields of fitness, exercise and travel; entertainment services, namely, providing podcasts via video and audio in the fields of exercise, weight loss, physical fitness, travel, and personal development in the metaverse and virtual worlds; entertainment services in the nature of the production and distribution of a virtual channel, in the fields of exercise, fitness, wellness, travel and personal development

Education and Entertainment