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Downloadable computer software, namely, software that allows users to interact online with information and media content that other users share, and software that allows users to discover, access and share information about, and media content concerning fitness activities; downloadable computer software and software applications that enable electronic communications network users to create, upload, bookmark, view, annotate, and share data, information and media content; downloadable computer software for displaying, tracking, aggregating, and reporting fitness and wellness program participation; computer software applications for mobile phones, namely, software for users to track and record physical activity, upload, share and otherwise provide activity data to track, locate, monitor and record health and exercise goals and progress, calculate calories, heart rate, and body mass index