EMPATHICA

Business information services, namely, collecting information on consumer brand, product, destination and/or service provider preferences as captured through online surveys and through online social networking sites; market research consulting services for the assessment and measurement of consumer and employee responses and experiences as captured through Internet-based feedback and reporting systems and the measurement and enhancement of brand equity; consulting and market research services involving the measurement of consumer responses and consumer experiences through an Internet-based system which allows consumers to respond to in-store signage and contact a website to complete a survey or receive an offer; market research consulting and market research services involving the measurement of consumer responses and consumer experiences as captured through interactive voice responses, computer-assisted telephone interviews, matrix barcodes, text messages, mobile device browsers or in-store interactive kiosks which allow consumers to complete a survey or receive an instant offer; statistical modeling based on key determinants of brand loyalty, classification of store locations based on customer satisfaction metrics, linkage analysis of employee satisfaction, consumer satisfaction and/or sales growth and other measurements of brand, consumer and employee perceptions and experiences