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Downloadable cloud based computer software to collate, process, compile, analyse and display user data in order to facilitate and improve the handling and routing of telephone calls, emails, chat, SMS, social and online inquiries; downloadable cloud based software for the collection, processing, compilation and analysis of conversion information and data; downloadable cloud based software for the collection, processing, compilation and analysis of phone call conversation and other communication information and data; downloadable cloud based software for the collection, processing, compilation and analysis of marketing information and data; downloadable cloud based software for the analysis and effectiveness of advertising campaigns; downloadable cloud based software for tracking and monitoring prospective customer website activity, sales calls, and customer leads; downloadable cloud based software to enable the tracking of website activity, users of websites and responses to advertisements; downloadable cloud based software to enable the collation and management of data including online and offline data including personal data and sales data