Mark Identification

EMA PREMIUM REWARDS

Serial Number

75628207

Filing Date

Jan 26, 1999

Registration Date

Jan 2, 2001

Trademark by

MERRILL LYNCH & CO. INC.

Classification Information

ADMINISTRATION OF AN INCENTIVE PROGRAM WHEREBY PARTICIPANTS ACCUMULATE POINTS WHICH THEY CAN REDEEM FOR MERCHANDISE OR TRAVEL REWARDS

Advertising and Business