ELOQUA LEAD SCORING

ADAPTIVE COMPUTER SOFTWARE DESIGNED TO FACILITATE FOR OTHERS THE AUTOMATED MEASUREMENT AND RANKING OF LEADS ACCORDING TO THEIR BUYING INTEREST AND TO SYSTEMATICALLY MEASURE THE CHANGING VALUE OF A LEAD, INCLUDING PASSING HIGHER-RANKED LEADS TO SALES PERSONNEL AND PLACING LOWER-RANKED LEADS INTO AN AUTOMATED NURTURING PROGRAM DESIGNED TO MONITOR THE LEVEL OF THE LEAD'S ACTIVITY AND IDENTIFY WHEN ITS STATUS HAS CHANGED TO A HIGHER RANK, WHICH SOFTWARE EVOLVES IN RESPONSE TO THE LEAD INFORMATION COLLECTED AND FACILITATES CONVERSION OF A LEAD TO A CUSTOMER, ALL FOR MARKETING AND SALES PURPOSES