ELOQUA CO-DYNAMIC LEAD SCORING

PROVIDING ON-LINE NON-DOWNLOADABLE ADAPTIVE COMPUTER SOFTWARE DESIGNED TO FACILITATE FOR OTHERS THE AUTOMATED MEASUREMENT AND RANKING OF LEADS ACCORDING TO THEIR BUYING INTEREST AND TO SYSTEMATICALLY MEASURE THE CHANGING VALUE OF A LEAD, INCLUDING PASSING HIGHER-RANKED LEADS TO SALES PERSONNEL AND PLACING LOWER-RANKED LEADS INTO AN AUTOMATED NURTURING PROGRAM DESIGNED TO MONITOR THE LEVEL OF THE LEAD'S ACTIVITY AND IDENTIFY WHEN ITS STATUS HAS CHANGED TO A HIGHER RANK, WHICH SOFTWARE EVOLVES IN RESPONSE TO THE LEAD INFORMATION COLLECTED AND FACILITATES CONVERSION OF A LEAD TO A CUSTOMER, ALL FOR MARKETING AND SALES PURPOSES