ELMER THE SAFETY ELEPHANT

Promoting public awareness and understanding of child safety and protection through public service announcements in newspapers or by way of radio and television, through the operation of a web site, and through the distribution of booklets, pamphlets, posters, leaflets, cartoons, comic strips, scribblers, coloring books, mascots, robots, costumes, automated plush toys, educational and interactive CD-ROMs, pre-recorded video cassettes and digital video discs