EINSTEIN

promoting the sale of credit card accounts through the administration of incentive award programs, namely reward and incentive services providing for the accumulation and tracking of points and/or miles, price concessions, free goods and/or services, special consideration of privileged attention; and information storage and data management services whereby information is collected, stored, integrated, managed and processed for the benefit of customers relating to point of sale and point of interaction information

credit card services, debit card services, ATM card services, prepaid card services, and financial services associated with the above-mentioned services, namely payment and credit services and home equity financing services

monitoring and recording physical access to buildings, other properties, equipment, machines, electronic networks and systems through use of a card