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Platform as a service (PAAS) services featuring software for providing a highly configurable, rules-based, master benefits content streaming that integrates with multiple data sources to pull correct benefit data from thousands of plans to generate and stream dynamic marketing content to applications and portals across enterprises; Software as a service (SAAS) services featuring software for providing a highly configurable, rules-based, master benefits content streaming across consumer platforms by integrating with multiple data sources to pull correct benefit data from thousands of plans to generate and stream dynamic marketing content to applications and portals across enterprises