EASYFUEL ...IT ALL ADDS UP!
Mark Identification

EASYFUEL ...IT ALL ADDS UP!

Serial Number

79124149

Filing Date

Aug 2, 2012

Registration Date

Nov 19, 2013

Trademark by

EASYFUEL PTY LTD

Classification Information

Smart cards incorporating electronic chips, integrated circuits, microprocessors, magnetic data and encoded data all used for managing and tracking customer loyalty programs; wireless communication devices, namely, cards, discs, bands and pendants for storage and retrieval of data for data exchange with customer loyalty scheme terminals; terminals for electronically processing customer loyalty transactions; computer software for customer loyalty, reward, and incentive schemes; computer software and hardware for facilitating and managing customer purchase transactions for customer loyalty programs; computer software and hardware for providing data security and personal identification aspects of loyalty, reward, and incentive schemes; card readers for credit cards; magnetically encoded credit cards; point of sale terminals; electric credit card imprinters; credit card processing terminals; terminals for processing credit card transactions

Electrical and Scientific Apparatus

Organization and management of customer loyalty programs which provide customers with a discount on fuel expenses for purchasing products from participating retail service outlets; organization and management of customer loyalty programs whereby customers obtain a discount on their utilities bills, i.e., gas, water, electricity, telecommunications; organization and management of discount card loyalty schemes; sales promotion through customer loyalty programs for others; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services

Advertising and Business

Issuing and redeeming of vouchers or tokens of value in relation to customer loyalty schemes; credit card services; issuing of credit cards; provision of credit cards

Insurance and Financial

Software as a service (SAAS) services, namely, hosting software for use by others to manage and track data and accounts for customer loyalty and incentive programs

Computer and Scientific