EADVANTAGE

Administration of a discount program for enabling retail grocery store customers of Giant Eagle® and its associated banners to obtain discounts on goods and services through use of a discount membership card, excluding discounts on travel-related services; electronic commerce services, namely, providing information to retail grocery store customers regarding products and services available at a retail grocery store via telecommunication networks for advertising and sales purposes; online advertising directed toward retail grocery store customers on computer communication networks; retail store services in the field of groceries, featuring a discount program for customers, excluding bonuses, discounts or incentives on travel-related services