Mark Identification

DYNAMIC VALUE

Serial Number

78100990

Filing Date

Jan 4, 2002

Registration Date

Oct 15, 2002

Trademark by

ALLIANCE DATA SYSTEMS CORPORATION

Classification Information

Computer services, namely, providing a computer database in the field of consumer demographics and buying preference information; integrated tracking and management of commercial transactions on a global computer network; business marketing and direct mail consulting services; designing and managing customer loyalty programs for others

Advertising and Business

Credit card, debit card and stored value card transaction processing services; electronic funds transfer

Insurance and Financial