DYNAMIC SPEND OPTIMIZATION

Ad serving, namely, placing advertisements on websites for others using specialized computer software; advertisement via mobile phone networks; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; analysis of advertising response; digital advertising services; dissemination of advertising matter; dissemination of advertising for others via the Internet; marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; on-line advertising services for others; placing advertisements for others