DV

Business consulting and information services, namely, the measurement and reporting of the delivery and performance of digital advertising and digital media; Advertising and marketing services, namely, evaluating and measuring the quality and performance of different advertising media; Analysis of advertising response; Digital Advertising Services; Digital Advertising Services, namely, digital performance solutions focused on impression quality to bring more transparency and accountability to digital advertising

Software as a service (SAAS) services featuring on-line non-downloadable software for reporting online advertising analytics; Software as a service (SAAS) services featuring on-line non-downloadable software for reporting online advertising analytics, namely, for determining the quality of digital advertising information; Software as a service (SAAS) services featuring on-line non-downloadable software for providing global marketing measurements, data and analytics; Software as a service (SAAS) services featuring on-line non-downloadable software for authenticating the quality of digital media for viewability, fraud and brand safety; Software as a service (SAAS) services featuring on-line non-downloadable software designed to protect brand equity and reputation; Software as a service (SAAS) services featuring on-line non-downloadable software for measuring viewability of digital advertising; software as a service (SAAS) services featuring on-line non-downloadable software to eliminate waste, drive campaign performance and drive effectiveness of advertising; software as a service (SAAS) services featuring on-line non-downloadable software to identify and eliminate fraud while measuring brand protection; software as a service (SAAS) services featuring on-line non-downloadable software for certifying media authenticity; Developing customized software to protect brand equity, brand coverage and company reputation; Developing customized software for measuring brand needs