Computer software for managing, tracking, analyzing, monitoring, measuring, reporting, and optimizing marketing campaigns; computer software for automating the execution, measurement, placement and optimization of advertising, marketing, sales and ambiance media content; computer software for use in digital media advertising and marketing campaigns; computer software for the delivery of advertising, marketing, sales and ambiance content; computer software for the analysis of consumer purchasing behavior with respect to marketing variables such as media, content, pricing, and the optimization, targeting, and scheduling of media content
Electrical and Scientific Apparatus