DRIVEN'S NEW IDENTITY IS A VIBRANT EXPRESSION OF A SIGNIFICANT VISION TO CHANGE THE WAY THAT PEOPLE THINK AND FEEL ABOUT THE AUTO BODY INDUSTRY. THE MARK SYMBOLIZES A TRANSFORMATIVE PROCESS IN WHICH THE DRIVEN COMMUNITY MAKES BEING "GREEN" A WAY OF LIFE, NOT JUST A ONE-OFF EXPRESSION. DRIVEN GREEN: C: 50 PANTONE DS 294-1 C (COATED) M: 0 Y: 100 K: 0 DRIVEN BLUE: C: 85 PANTONE DS 214-2 C (COATED) M: 50 Y: 0 K: 0

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