Mark Identification

DRIVE PERFORMANCE MEDIA

Serial Number

78309367

Filing Date

Oct 3, 2003

Trademark by

AQUANTIVE INC.

Classification Information

Advertising agency services; business and advertising services, namely, advertisement consulting services in the nature of media planning for others, strategic purchasing of advertisement space for others, rendering advice on media planning and media purchasing for others and conducting marketing research and analysis; dissemination of advertising for others via an on-line electronic communications network; business marketing consultation services, namely, managing, tracking and evaluating media planning, media buying and the success of marketing efforts of others; business consulting services in the field of advertising

Advertising and Business

Providing temporary use of on-line non-downloadable software for managing, tracking and evaluating media planning, media buying and the success of marketing efforts of others

Computer and Scientific