DOODLEBUG

Providing on-line non-downloadable software for small and mid-sized businesses to manage and automate the Value Driven Planning (VDP) process for high level business strategic decisions. VDP is a business improvement methodology based on Voice-of-the-Customer principles. The Web-based software measures the importance and satisfaction of Values (needs and benefits) for specific constituent groups of a business improvement process. The data is then analyzed by the software via proprietary graphical Value Landscapes and the Values mathematically prioritized in order to guide businesses to make better decisions on the right issues