Mark Identification

DOING THE RIGHT THING IS SMART BUSINESS

Serial Number

76260988

Filing Date

May 23, 2001

Registration Date

Aug 6, 2002

Trademark by

PROTECTIVE LIFE CORPORATION

Classification Information

financial services, namely, broker/dealer services in the field of securities, options, mutual funds and variable annuities; mutual fund brokerage, distribution, and investment services, and investment advisory services; investment advisory services, namely, the funding of a legacy trust through life insurance; business consulting services, namely, lead referral services in the field of life insurance; insurance services, namely the underwriting of variable annuities, annuity and guaranteed investment contracts; underwriting accident, life, cancer, credit, dental, disability, health and annuity insurance; underwriting insurance for prepaid dental plans and underwriting dental indemnity insurance plans; providing information in the field of insurance over a global communications network; providing life insurance underwriting, administration and brokerage services via a global computer network

Insurance and Financial