DMA

Association services, namely, promoting the interests of entities that use or supply data-driven marketing and direct marketing; public relations and lobbying services, namely, promoting the interests of direct marketers and data-driven marketers and consumers by working with government and the public in the fields of legislation and regulation; organizing and conducting conferences and exhibitions for business purposes in the field of data-driven marketing and direct marketing; providing a job bank and resume bank, namely, providing an online searchable database featuring job listings and resumes of persons searching for employment; providing business information on thought leadership and innovation in the field of data-driven marketing and direct marketing

Educational services, namely, conducting courses, classes, and seminars in the field of direct marketing and data-driven marketing; development and dissemination of educational materials to others in the field of direct marketing and data-driven marketing, namely, industry guidelines and best practices for the purposes of educating those in the field; arranging and conducting seminars in the field of data-driven marketing and direct marketing